Wednesday 16 April 2014

What Is The Importance Of Using Sustainable Digital Printing?

By Anita Ortega


When making printouts for your promotional materials, one thing you want is to eliminate is variations. One downside of the old lithographic procedures was that you were not sure of what you will get from the prints. With modern sustainable digital printing, you can do away with the problems experienced in offset prints.

Most of the brochure, flyers, or booklets would look correct and uniform with lithographs but there would be some handful variations seen in the finished prints. If you printed about 500 copies, you probably notice some did not come out correctly. Customers can pinpoint those small errors you see on your posters, flyers, or brochures and they do not reflect a good image for your business.

If you evaluate the kind of wastes on paper and ink, you discover that both the business and the print company lose a lot of money. The computerized prints are on-demand presses and they help you cut down on your expenses. The digitized printers use toner based technology which applies waxes and oils to seal the inks on print materials.

However, these are wastes that can be eliminated. In addition, the inks used in those traditional print presses are not eco-friendly. They contain toxins that can harm people and the environment. The use of hardcopy promotional materials is something that businesses cannot do without even with the introduction of online and internet marketing platforms.

One difficult thing about prints is to make changes especially is you are using those old techniques. No matter how careful you are in designing posters and other print materials, you will not miss one or two errors. It could be a misspelled word or a poorly matched image and text. When you use the lithographic types of prints, the designs are final and not easy to change.

Reducing wastes is one way to help businesses continue using these print techniques. The green prints are certainly making changes in the promotional print tasks. Businesses can print materials using eco-friendly inks and also save on the wastage of paper or the print materials. The offset print presses use wet inks, and this means that the printed sheets need to be allowed to cure properly before they are used.

Otherwise, the ink may smudge and offset when you are cutting, folding, or making a booklet. If you are in a rush and want to print many copies of materials, the digital print press will offer the ideal service. This is because the inks do not spill over on the print material. The inks also cure instantly meaning that soon after the print, you can use the materials.

If you cannot grab the attention of readers, you may end up wasting a lot of money with no visible impact. The newer digitized prints are designed to offer customized solutions in your print needs. Since different businesses have different print needs, you can customize your printouts to come out the way you want. This allows you create uniqueness with colors and text appearances as well as background themes on the print material.




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