1 Day Workshop on Turning Journalists into Friends and Advocates 
Benefits and Outcomes Working from real life case studies and participants' experiences, this highly practical workshop teaches participants how to increase the 'hit' rate of their stories through the well thought out media outreach strategies (including but not limited to the creation of a trustworthy relationship between staff and journalists) so they are able to keep their initiatives front and centre of positive public perception. Working with the participants' inherent knowledge of the media situation in Singapore, the workshop develops a greater sensitivity of the agendas of the different news media - from print to electronic to digital – in Singapore, as well an understanding of how they work. It also gives participants basic skills to begin honing their own media relations skills across all the different news media. What You Will Learn
Identifying the different types of stories and how to 'morph' a single body of information into several stories; - Who's who in the newsroom;
- How editors evaluate stories for newsworthiness
- What makes news;
- How to re-angle and 'spin' stories, giving a story 'legs';
- How to develop a strategic media relations campaign; media deadlines and why they are critical;
- Developing contingency plans to ensure a successful campaign; damage control measures for media relations gone wrong;
- Strategies to develop trusted relationships with journalists;
- Building a media list;
- What journalists want from newsmakers;
- Developing a pitch;
- Using 'sensurround' tactics to influence media;
Who Should Attend
- Corporate communicators
- Executives who have regular media contact
- Business leaders who are also newsmakers
- Anyone who wants to develop their organisations' media relations capability
360 Degrees Trainer
Simone Vaz is an ex-journalist who is also an IPRS award winning corporate, financial and marketing communications professional with extensive experience in technology marketing communications, as well as corporate communications. She has worked internationally, with industry leaders as a journalist and a communications practitioner, both on the client and agency sides. Most recently, she spent several years in Shanghai, P.R. China, leading Asia Pacific corporate marketing and brand evangelism for top global telecommunications equipment provider, Alcatel-Lucent.
As a journalist, she worked in Singapore with the Straits Times and the Business Times, and in Australia, she worked on the Australian Financial Review. She has also been the South Asia correspondent for a United Nations Development Programme publication, called Development and as written variously for The Australian, the Economist, the Nation (in Bangkok) and the South China Morning Post (in Hongkong). Her client-side experience also encompasses corporate and marketing communications with blue-chip corporations such as Hewlett-Packard, where she pioneered the regional public relations function, and IBM, where she led an integrated marketing communications team for advertising and brand management, direct, online and events marketing. Working with Big 5 agencies, she has counselled Microsoft, Network for Electronic Transfers (NETs), Compaq Computer, Motorola, the IDA, as well as the Ministry for Information, Communications and the Arts, as well as a host of consumer companies such as Brand's Essence of Chicken and Inter-Continental Hotels. She has also lectured in MBA courses in relationship marketing and communications, and has been a conference speaker in regional internal communications and branding events. She is currently an adjunct faculty member at the Lee Kong Chian School of Business at the Singapore Management University. Simone is passionate about communication and its power to influence and transform. She brings this passion to bear in her work and has developed courses and trained clients (both in-house and as an external consultant) on various aspects of the marketing, branding and communications value chain - including developing a strategic marketing and communications plan, developing unique value propositions for products and/or services, using public relations to build corporate and employer branding, internal and HR communications, crisis preparedness and crisis management, media relations and media interview skills, sales communication, and corporate writing. She has trained executives from CEOs to mid-level executives in personal branding and communications. She is also a skilled facilitator and has worked with clients on problem solving focus group discussions, as well as facilitating mission-vision-strategy journeys and work plan discussions. She has led both large and small group facilitations, deploying facilitative technologies such as World Café, Open Space and Appreciative Inquiry, and uses these regularly in her practice. Simone has an Honours degree in English Literature from the National University of Singapore and an MBA from the Australian Graduate School of Management in Sydney, Australia. She is certified in curriculum and development, and as a course assessor. She also is a certified Relationship Awareness Facilitator, and a certified Belbin Team Roles facilitator. She currently also serves on the Board of the Centre for Not-for-Profit Leadership and actively volunteers for cancer. In House Customized Training We deliver customized designed courses that are tailored to your organizational needs. Our professional trainers are domain experts with extensive international experience. Do contact us today @ 6278 9785/ training@360degrees.com.sg for no-obligation training needs assessment, we will work in partnership with you to identify needs, develop training and find instructors that best fit your business environment. | 
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