Sunday 20 April 2014

Why Use Brochure Printing That Is Eco Friendly

By Essie Osborn


Brochures are promotional materials, which can help your business grow its sales margins and enhance its brand awareness campaigns. These print materials will be produced time and again as part of the marketing and advertising strategy. However, it is important you consider using a brochure printing that is eco friendly in order to cut down on costs as well as contribute to environmental care.

The dry powder is heated and then sealed using the oils and waxes on the print material. The quality of prints are very high and your first printed material shows how your last copy will appear. You do not have to worry about quality of prints. The kind of prints you produce determines the success of your advertising and promotional campaign.

Using digital printing method offers environmentally friendly process, which lowers wastage and reduces harmful chemicals as well as pollutants. Your business can start contributing towards environmental care by using practices, which reduce waste. By optimizing the print productions of marketing materials such as brochures, leaflets, booklets, business cards, banner, and posters, the businesses are able to save resources.

Digital prints are designed to eliminate errors in printed materials. When you design promotional materials, you may discover you made some mistakes. Although you may decide to turn a blind eye on your prints that have errors, they do not present a good image for your business. You need to produce brochures, which are flawless by using digital printing techniques.

The offset printer machines can be fast but then again, they may not produce very quality prints. You may have the first printouts being of good quality but the last ones can be faded. In addition, the lithographs can exhibit many errors in the prints. The prints may be out of margin meaning some text or image may not be seen.

Much of the materials go waste because the methods are not conservative. Instead of relying on those outdated methods, businesses could choose the sustainable techniques. In digital prints, the whole process is done from a computer right from the designing to the actual print stage. This means if there are errors, they can easily be corrected before the process advances.

Some of the errors, which occur during the design part may not be corrected when you use the offset or lithographic methods. This means if a print design cannot be produced with the errors, you have to start the process from the scratch. Some of the errors are noticed when already some copies have been produced. Those copies only have to go to waste but with the digital process, errors can easily be rectified in the initial stages.

The inks designed for the sustainable printing are made from things like soy, and they are considered even edible. They contain no chemicals as you may find with other inks. For better results in prints, the digital press uses toner technology where the oils and waxes are used to seal the ink on paper. Using the green print technology can help businesses save money and promote environmental care.




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