Every business owner should know a little bit about writing a sales letter. Here are some tips to help you. Know who you are selling to and what state of awareness they are in with your product and their pain. (Know your demographics and market).
There are four words that will help you remember what needs to be included in your letter. Attention is of them: get their attention focused on their problem. Interest is the next: get them interested in how you can help them. Desire is the third work: try to inspire them to get to a better situation. Finally, they need to take action.
Keep in mind that we cannot make desire happen in our prospect. But we can try to motivate them based on what they already feel. You can enhance their desire, and you can also learn what they are thinking about and enter into the conversation that they are having with themselves.
They have a problem, help them see it clearly. They have to feel the pain. Next, amplify the problem. Make it big and loud in their face so they face the reality of it. It's in their best interest; you motivate them to take action. Not sure how to amplify the pain? Write about it in the past, present and future. Talk to them about how it was, this is how it is, this is how it will be.
And make sure that you tell stories. People really wake up and pay attention when you tell a story. This may really increase the amount of sales you get! Connect with them with a story that speaks to their situation. Also be sure to have testimonials available. Testimonials can enhance a prospect's opinion of you and their trust in you.
And then just ask for the money. You need to ask for the response; some people need this nudge. Tell them to add the product to cart or enter their credit card number. Tell them what you want them to do.
There are four words that will help you remember what needs to be included in your letter. Attention is of them: get their attention focused on their problem. Interest is the next: get them interested in how you can help them. Desire is the third work: try to inspire them to get to a better situation. Finally, they need to take action.
Keep in mind that we cannot make desire happen in our prospect. But we can try to motivate them based on what they already feel. You can enhance their desire, and you can also learn what they are thinking about and enter into the conversation that they are having with themselves.
They have a problem, help them see it clearly. They have to feel the pain. Next, amplify the problem. Make it big and loud in their face so they face the reality of it. It's in their best interest; you motivate them to take action. Not sure how to amplify the pain? Write about it in the past, present and future. Talk to them about how it was, this is how it is, this is how it will be.
And make sure that you tell stories. People really wake up and pay attention when you tell a story. This may really increase the amount of sales you get! Connect with them with a story that speaks to their situation. Also be sure to have testimonials available. Testimonials can enhance a prospect's opinion of you and their trust in you.
And then just ask for the money. You need to ask for the response; some people need this nudge. Tell them to add the product to cart or enter their credit card number. Tell them what you want them to do.
About the Author:
About the author: Vito La Fata is a business entrepreneur and coach who can showyou how to own your own business. Find business coaching and get more information by visiting his site.
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