The Power of Storytelling to Create Engaging Written and Verbal Communication (adv) - 2 day Practical Workshop

Mon & Tue, Jan, 26th & 27th, 2015 Having trouble viewing this email? click here         Note:   Companies can claim 400% tax deductions or 60% cash payout of total training expenditure under the Productivity and Innovation Credit (PIC) Scheme. Terms and Conditions apply. For more information, please check out IRAS website here   This Issue The Problem Potential Solution Purpose Benefits Program Outline For whom Testimonials. About the Trainer Course Information   Date:   26th & 27th Jan 2015 (Mon & Tue) Time:   9am to 5pm Venue:   Concorde Hotel Function Room (f.k.a Le Meridien Hotel) Orchard Road Fee :   S$850 (NETT) | S$340 (After PIC Cash)   Inclusive of teabreaks and lunch Registration is on a 1st come 1st serve basis. Register early to avoid disappointment. Click here for registration form For more information; please contact Jaslyn @ 9767 9686 / 6278 9785 or jaslyn@cbsgroup.com.sg Unsubscribe If you no longer wish to receive our email advertisements - please reply "unsubscribe" as the subject. Thank you         The Power of Storytelling to create engaging written and verbal communication (2 day) - Equip with powerful storytelling techniques to engage audience effectively   The Problem   YouTube, iTunes, candy crush and several smart apps are increasingly taking a heavy toll on today's professionals. These apps distract, dilute and undermine organizational communication. As result, we are living increasingly in an attention-deficit economy. It is becoming a very costly crisis! Some suffer from information overload, others from information distress. Fewer people are fully engaged. Attention spans are dwindling away. You can't tell if your message will be well received or not. This is tragedy for managers and leaders who must get across critical organisational messages. We need a solution!   Potential Solution   A well-told story is one of the most effective ways to engage an audience. It could be an anecdote, a metaphor or a figure of speech that captures someone's imagination. Stories are very effective in conveying meaning and reducing complexity because they are capable of capturing our undivided emotional attention. Marketers and politicians leverage the power of story telling to persuade us everyday. What if organisations can attempt to use this well-proven tool of social communication better? What if you can use it to better inform, influence and inspire? This could radically redefine your career and how you empower with your team.   Purpose   Empower executives with a deeper appreciation of the process and tools required in crafting and telling audience-centered stories that win hearts and minds of audiences.   Benefits   Increase the penetration and flow of information Build stronger bonds of trust and mutual respect Efficiency and greater productivity of managers Increase your goodwill and likability factor Gain greater recognition as a proficient communicator       Program Outline   Part 1: Identification and Selection of Audience-Centered Stories The science of story: Why stories engage better? The process of sourcing, selecting and storing How to create a personal or organisational story bank Understanding your audience: age, income, backgrounds, context Empathy considerations: special occasions, timing, context 3 types of stories for effective audience-engagement Other topical considerations: time, tone, taste Part II: Design Elements of a Dynamic Audience-Centered Story The hero's journey and how to pull in your audience Crafting messages to generate goodwill and likability Literary tools for deepening your engagement an Adding humour to enhance internal communication The DNA of audience's desires, needs and aspiration d connection Embedding elements of suspense, curiosity and surprise in your stories Adding human touch to serious content Part III: Elements of Platform Delivery Platform-specific elements of delivery Critical differences: spoken and written delivery Tools that enhance audience-centered delivery Managing stage, stage freight and stage dynamics Part IV: What is Your Hero's Journey? From Idea to Audience engagement lessons from top non-fiction writers Audience engagement lessons from top business speakers Story Clinic - crafting and delivering your signature story P/S - Special Bonus! Hacking the Brain How to combine the science and art of story to penetrate the mind and win the hearts of your audience?   For whom   Leaders, department heads, government officials, sales and marketing professionals and business owners.   Testimonials.   "Awesome Workshop - Great insights and presentation" Senior Analyst, Align SMA Pte Ltd "Engaging course" Manager, Republic Poly "Gideon was a very pleasant and effective trainer" Calvary Baptist Church "The course has provided another tool for me to use to engage the audience" Principal, Ministry of Education "Very interactive session ! Brought back many interesting stories to share, plus the tools as well" -Organization Learning, Starhub Ltd "Practical tools & stories shared by Trainer" -Manager, Ngee Ann Polytechnic   About the Trainer     Gideon F. For-mukwai is an award-winning speaker, trainer and facilitator with over 10 years of local and international experience from Asia, Europe, Middle East, Africa and North America. In 2004, he founded XtraMile Solutions in Singapore. Since then, he has trained over 16,100 executives from organisations such as Oracle, US Social Security Administration Department, Dell, DBS Bank, People's Association, National University of Singapore, Siemens, Gillette, Singapore Armed Forces, (SAF) and Great Eastern Life. He has also provided guest-lectures at Morrison University in Nevada, USA. In the last three years, he has presented story-telling workshops for leaders from the U.S. Social Security Administration, Singapore Indian Chamber of Commerce, U.S. Department of Veterans Administration, Rotary Club of Singapore, Washoe County Public Libraries in Nevada and several international professional organisations. In 2009, he was the Champion of the Inter-University Speech Competition at the University of Nevada, Reno. In 2005, he represented Singapore in District 80 International Speech Contest in Indonesia and emerged 1st Runner up from 5 South East Asia countries. In both cases and several other major contests, he credits story telling as the decisive factor that enabled him to out speak his competition. Gideon is a graduate from the Master's in Journalism programme at the Reynolds School of Journalism, University of Nevada, Reno.

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