Influential Writing - Using EQ to motivate people to read your words and influence them into action (adv) - 1 day Practical Workshop

Wednesday, February 25th, 2015 Having trouble viewing this email? click here         Note:   Companies can claim 400% tax deductions or 60% cash payout of total training expenditure under the Productivity and Innovation Credit (PIC) Scheme. Terms and Conditions apply. For more information, please check out IRAS website here   This Issue Introduction Workshop Objectives Workshop Outline Training Methodology Who Should Attend This Workshop? Testimonials Your Workshop Facilitator Course Information Date:   25 Feb 2015 (Wed) Time:   9am to 5pm Venue:   Concorde Hotel Function Room (f.k.a Le Meridien Hotel) Orchard Road Fee :   S$500 (NETT) | S$200 (After PIC Cash) Inclusive of teabreaks and lunch Registration is on a 1st come 1st serve basis. Register early to avoid disappointment. Click here for registration form For more information; please contact Jaslyn @ 9767 9686 / 6278 9785 or jaslyn@cbsgroup.com.sg Unsubscribe If you no longer wish to receive our email advertisements - please reply "unsubscribe" as the subject. Thank you         1 Day Influential Writing - Writing for Influence and Impact Introduction   At different times, customers, suppliers, bosses, colleagues, friends, and family members, each place different communication demands on us, don't they? They force us to interact, which means we oftentimes need to respond. At other times, we ourselves may need instead, to initiate the conversation. Though we might prefer to speak to them directly, voice-to-voice may not always be possible. In these cases, we most probably need to write. So, just how effective are your written communications? Do they always achieve what you want them to? Would you wish they could be improved? To be effective, writing needs to be purposeful, and engaging. It first needs to motivate people to read, as only then, can it influence them to act. Influential writing needs to go beyond logic, and hook into the emotions: it needs to affect the reader. This Workshop therefore takes an emotionally intelligent approach to writing. Our focus places considerable attention on engaging your reader, so they read your words. This is reinforced with a strong belief that good writing, (whether on paper, email or text) begins by understanding others. Only then, can you empathise, build rapport, and move them in influential ways.   Workshop Objectives   Our intentions are to foster an emotionally intelligent approach to writing. It is an approach that is especially beneficial for those who don't always like writing. You'll use the skills to reframe your concept of writing. The emphasis helps move your writing mindset from that of a "tiresome chore", to one of a "creative challenge". Emotional Intelligence sits well at the heart of this soft skills Workshop. EQ will be used to motivate people to read your words, and, influence them into action having read them.         Workshop Outlines   Clarifying the purpose & intentions for writing Exploring the core elements in a persuasive script Considering appropriate styles and structures for writing Selecting the style to help build rapport with your audience Attending to grammatical structure to maintain their interest Connecting positively with your readers by embracing stories Examining ways to succinctly shape your stories towards action Achieving a response, in more productive, and influential ways Selecting the most appropriate channel to write your response Adapting the writing to suit what's relevant for that channel   Facilitation Approach for Learning   This is an experiential Workshop, which emphasises engagement, interaction, and practice. Participants should expect short presentations that introduce content, experiential activities for skills practise, and group discussions for reflection that deepens their learning.   Who Should Attend This Workshop?   This one-day Workshop is designed for people at all levels who want to feel more comfortable, and become more influential, when writing.   Testimonials   Course sets out communication techniques in a very comfortable manner, and the trainer is able to sustain interest I now have a broader understanding of the subject, and am more prepared to practice what I learnt Patrick's evaluation of the material written was helpful, to point out potential areas to improve The instructor is able to share relevant examples to bring the points across I like that we are required to write, my learning is applied immediately The courses timing is just right to keep the participants engaged He is one of the most engaging facilitators I've come across Happy, and feel that I've achieved something I will definitely recommend this to my boss Enriching and very practical   Your Workshop Facilitator: Mr. Patrick O'Brien, CMgr     With a constant appetite for change, Patrick came to realise one very important thing: it's the People that matter in business, personal development and growth counts. His learning delivery approach therefore focuses on building those important soft skills. Training thus scaffolds atop three firm foundations. First, for learning to stick, it needs to be fun; enjoyment & engagement are precursors to absorption & adoption. Next, for learning to be relevant, it has to be real; it needs collaboration, openness, and a little intensity. Finally, for learning to be desirable, it must match expectations; it has to substantially deliver what it says "on the tin". Patrick therefore designs Workshop experiences that masterfully combine Neuro Linguistic Programming (NLP) with a deep Coaching mentality. Both are invitingly interlaced using Improvisational techniques. His diverse background and experience also allow him to facilitate inclusive and valuable learning moments. These are highly engaging, empowering, and, enjoyable. His life's journey has straddled different countries and cultures in Ireland, England, New Zealand and Singapore. He has worked his way through a variety roles, from individual contributor to Managing Director, in the corporate world. And, he has built considerable business experience along the way in working across sectors such as government, technology, manufacturing, finance, consulting, aviation, telecommunications and the Internet. His formal education is well rounded: Honours in IT, Masters in Marketing and MBA in Finance. He is also a "Master Practitioner" of NLP, and an enthusiastic author with Articles regularly appearing in the local media. In whatever form you experience his work, you'll always feel his curiously cheerful sense of enjoyment; it shines through. Patrick is an active member of many international Professional bodies, such as the Chartered Management Institute, the Chartered Institute of Marketing and the Institute of Directors. He is proud to be one of only a small handful of "Chartered Managers" in Asia. With a warm Irish wit, a love of the "craic" and a big beaming smile, audiences in over twenty-five countries have found his disarmingly unpretentious and conversational approach to learning, to be refreshing and rewarding experiences.

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