Saturday 24 March 2012

Why You Should Improve Search Ranking In Yahoo

By Cherry Murray


Ranking in Yahoo used to be very important as it was the No 1 search engine preferred by people worldwide. Yet now Yahoo has dropped to being the No. 2 search engine, and is actually being overtaken by another search engine, Baidu.

Yet many still find it crucial and useful to improve search ranking in Yahoo, particularly in Asia. It's because most Internet users in Asia prefer to use Yahoo over Google. In Singapore, for example, more than twenty percent of a site's free search traffic can come from Yahoo. So ranking high in Yahoo is still worth the time and effort.

There are many ways through which you can speed up your Yahoo ranking. The following are some basic tips you must consider if you want to learn how to improve search ranking in Yahoo fast and effectively.

1. Creating backlinks is the key. Yahoo loves backlinks and is not that particular regarding their quality. Quantity matters more than quality in Yahoo. On the other hand, Google is super fussy about the quality of backlinks. A site that has thousands of back links can outrank a site with less in Yahoo. But Google is different.

If you wish to get lasting results with regard to search engine ranking, you should also focus on quality with your links, whether in Yahoo or Google. Creating quality backlinks is possible with the use of content articles, and it's a great way to improve search ranking in Yahoo.

2. Use XML. Remember Yahoo is slow and lazy so you should assist it by making its life easier. Google and Yahoo both love sitemaps but Google does not reply on them where Yahoo being a bit more lazy than Google does.

Yahoo utilizes the XML site maps a lot more than Google to tell it what new pages have been added and updated on the site. Adding an XML site map to your website is a must together with a robots.txt file to tell search engine spiders where your XML site map is located and is basic SEO.

Having a Yahoo Sitemaster account is also a strategy you can consider to improve search ranking in Yahoo. Knowing the sitemap location will help Yahoo to speed up the ranking process.




About the Author:



No comments:

Post a Comment