Saturday 2 August 2014

Six Weapons of Influence - 2 Days Workshop on Persuasive Business Presentations

 
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Course Information
Date: 19 & 20 August 2014
(Tue & Wed)
Time: 9.00am to 5.00pm
Venue: Concorde Hotel Function Room (f.k.a Le Meridien Hotel)
Fees: S$850 (NETT)
(S$340 after PIC grant)*
*Enjoy up to 400% tax deduction or 60% cash payout under the Productivity and Innovation Credit (PIC) scheme for Staff Training. Find out more at https://www.iras.gov.sg/ or email picredit@iras.gov.sg
Inclusive of teabreaks and lunch
Registration is on a 1st come 1st serve basis. Register early to avoid disappointment.
Click here for registration form
To register, please contact Ms Elsie Koh @ 9857 8570/ 62789785 or elsie@360degrees.com.sg
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2 Days Workshop on Persuasive Business Presentations


An intensive, two-day workshop for managers, department heads, sales professionals, team leaders, trainers, lawyers, government officials and others who wish to improve their speaking and presentation skills and be more persuasive.

Workshop Synopsis

The purpose of most business presentations is not merely to inform – it is to win support for your ideas, to get buy-in for your proposals, to persuade. In this high-impact, two-day workshop, participants will learn how to size up an audience and answer the question in everyone's mind: "What's in it for me?" They will also learn the secrets of developing rapport and connecting with their audience. Participants will have the opportunity to deliver short presentations and hone their persuasion skills. They will learn when and how to use Powerpoint, flip charts, props, and other media to move their audience to action. Finally, we will introduce a checklist to make certain that key elements are not overlooked and golden opportunities are not missed.

While we will pay some attention to delivery style and how to manage adverse conditions, we will emphasize various techniques of conveying key points powerfully and persuasively.

Note: This is not a typical presentation skills course. The focus is on substance and persuasiveness. We will not teach you how to articulate, breathe or speak the Queen's English in two days. We will debunk a lot of conventional "wisdom" about business presentations and make you a much more compelling and persuasive presenter.

Workshop participants should expect to be challenged and to encounter new ideas.

Workshop Outline


  • Developing Your Message
    • Knowing Your Audience
    • Identifying Your Purpose and Key Objectives
    • Credibility, Logic and Emotion
    • The Phrase that Pays
  • Structuring Your Presentation
    • Opening to Arouse Interest
    • Organizing Your Ideas
      • Threes
      • Transitions
    • Concluding with a Bang
    • It's All About Timing: Primacy, Recency, and Peak-End Effects
  • Delivering Your Message: Your Performance
    • Overcoming Stage Fright
    • Connecting with Your Audience
    • Your Voice – You're not on the Radio
    • Nonverbal Communication
    • Distracting Behaviours
    • Handling Questions
    • When Things Go Bad…
  • Persuasion Techniques Of World Class Presenters
    • Six Weapons of Influence
    • Priming
    • The Dynamics of Choice
      • Framing alternatives
      • Compared to what?
        • Contrast
        • Persuasion by the numbers: using figures and statistics
    • Persuasive Language
      • Power Words
      • Jargon
      • Persuasive words and concepts
      • Active and passive voice
      • Painting mental pictures
      • Metaphors, Parallelism, and other Rhetorical Devices
    • Moving People with Stories
      • What is a story?
      • Elements of story
      • What purpose stories can serve
      • Using stories in business
      • Bring stories to life
    • Beyond Persuasion: Changing Minds
  • Using The Tools Of The Trade
    • Graphics and Visual Aids
    • PowerPoint vs. Whiteboard vs. Flip Chart
    • Slides: The Good, the Bad, and the Ugly
    • Humor and Props
    • Your Appearance

Workshop Objectives


Participants will learn how to:

  • Understand the mindset of your audience
  • Build rapport to connect with and engage participants
  • Develop a clear, powerful, and persuasive message
  • Frame alternatives to get the results you want
  • Develop a professional stage presence using your voice, appearance, and nonverbal communication techniques
  • Harness the power of words, pictures, and stories to be more persuasive
  • Create compelling graphics to maximize the impact of your message
  • Use powerful psychological principles to be irresistibly persuasive

Workshop Methodology


  • Presentation/discussion
  • Interactive sessions
  • Story presentations and critiques
  • Video

360 Degrees Trainer



David Goldwich is a "reformed" lawyer who is committed to helping people get what they want by teaching them how to play the negotiation game and be assertive, compelling, persuasive communicators.

David has MBA and JD degrees from accredited and respected bricks-and-mortar universities. He practiced law in the United States for more than ten years, arguing before judges and political, government, and community bodies. He knows how to persuade the toughest audiences. David is trained as a mediator and has managed small businesses as well.

Recognizing that lawyers perpetuate rather than solve problems, David began lecturing and training in 1995. He has taught at the tertiary level in the USA and in Singapore. As a trainer, David applies the "80/20 Rule" by identifying the few critical tools necessary for the greatest improvement and presenting them in a form that is easy to learn and simple to use. An engaging and award-winning speaker, David uses humor and stories culled from his own experience as a lawyer, businessman, and father to help people reach breakthrough changes in their personal and professional lives. He is the author of three books and numerous articles in his field of expertise.

David specializes in Negotiation, advocating the interest-based negotiation approach developed at Harvard to achieve win-win outcomes. However, he can also take the gloves off and teach more hardball tactics and counter-tactics. He uses simulations, role play, skits, and interactive sessions to help participants learn and improve critical negotiating skills and behaviors. David is the author of Win-Win Negotiations: Developing the Mindset, Skills and Behaviours of Win-Win Negotiators. He also trains in the related field of conflict management.

David also conducts workshops in Persuasive Presentation Skills, Storytelling in Business, Assertiveness, and Influence and Persuasion. David has written widely on business and communications issues, and is the author of Why Did the Chicken Cross the Road?: Lessons in Effective Communication.

Born and raised in Miami, Florida, USA, David has been living in Singapore and working throughout Asia since 1999.

In House Customized Training

We deliver customized designed courses that are tailored to your organizational needs. Our professional trainers are domain experts with extensive international experience. Do contact us today @ 6278 9785/ training@360degrees.com.sg for no-obligation training needs assessment, we will work in partnership with you to identify needs, develop training and find instructors that best fit your business environment.

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