Excellent copy is essential for any kind of marketing or promotional material, no matter whether you sell construction materials or legal services. However, not just anybody can create copy that will entice customers. You need someone with special copywriting skills and expertise. A freelance copywriter can help you but you need to choose the right person for the job or you'll waste time and money.
Many people now use specialized online job sites for freelancers to find people who can work on their project. Because the internet has made it possible to instantly communicate with someone almost anywhere in the world, you may find that the right person lives in a faraway country like India or the Philippines. You may even save some money by outsourcing the project to someone from another part of the world.
One way to get the best freelancers to respond to your advertisement is to know how to describe the project. Be clear about exactly what you want and what skills or knowledge you need the freelancer to have. If you want the text to be in a language other than English, place your advertisement in that language to ensure that those who respond really can speak, read and write the language. Also find out what market-related fees for the job would be because good freelancers won't apply for a job that pays far too little.
It's very likely that you'll receive many proposals from interested freelancers. A process of elimination will make it easier to create a shortlist of potential employees. Start by checking the quality of the language used in the proposal, because a badly written proposal will probably mean badly written copy for the project too. Promising to complete the project within a time frame that's not realistic or quoting a very low rate often means that the person is not a very professional or experienced copywriter.
Don't let yourself be guided by applicants' nationalities. Great English copywriters don't necessarily live in countries where English is the main language. At the same time, living in the USA, the UK, Canada or Australia doesn't automatically mean that someone can speak English or can write copy.
When you've compiled a list of possible candidates, take the time to look at their profiles. Again, a badly written profile should tell you that the copy you'll get will be of a low standard. The person's resume should tell you what their field of expertise is likely to be and the samples in their portfolio will tell you about their writing style.
Freelancing job sites normally allow employers to review the freelancer's work. Read some of these reviews rather than simply looking at the overall rating the person scores. The negative reviews are especially useful for identifying potential issues, such as poor communication or missed deadlines. You'll also get a sense of the freelancer's level or professionalism and their personality by reading how they react to negative reviews.
When you use a specific freelancer for the first time, you're taking a bit of a gamble. Therefore, get the project done earlier so that there will be time to fix any issues that may arise. Once you've found the perfect freelancer, however, you may want to use their services again and again.
Many people now use specialized online job sites for freelancers to find people who can work on their project. Because the internet has made it possible to instantly communicate with someone almost anywhere in the world, you may find that the right person lives in a faraway country like India or the Philippines. You may even save some money by outsourcing the project to someone from another part of the world.
One way to get the best freelancers to respond to your advertisement is to know how to describe the project. Be clear about exactly what you want and what skills or knowledge you need the freelancer to have. If you want the text to be in a language other than English, place your advertisement in that language to ensure that those who respond really can speak, read and write the language. Also find out what market-related fees for the job would be because good freelancers won't apply for a job that pays far too little.
It's very likely that you'll receive many proposals from interested freelancers. A process of elimination will make it easier to create a shortlist of potential employees. Start by checking the quality of the language used in the proposal, because a badly written proposal will probably mean badly written copy for the project too. Promising to complete the project within a time frame that's not realistic or quoting a very low rate often means that the person is not a very professional or experienced copywriter.
Don't let yourself be guided by applicants' nationalities. Great English copywriters don't necessarily live in countries where English is the main language. At the same time, living in the USA, the UK, Canada or Australia doesn't automatically mean that someone can speak English or can write copy.
When you've compiled a list of possible candidates, take the time to look at their profiles. Again, a badly written profile should tell you that the copy you'll get will be of a low standard. The person's resume should tell you what their field of expertise is likely to be and the samples in their portfolio will tell you about their writing style.
Freelancing job sites normally allow employers to review the freelancer's work. Read some of these reviews rather than simply looking at the overall rating the person scores. The negative reviews are especially useful for identifying potential issues, such as poor communication or missed deadlines. You'll also get a sense of the freelancer's level or professionalism and their personality by reading how they react to negative reviews.
When you use a specific freelancer for the first time, you're taking a bit of a gamble. Therefore, get the project done earlier so that there will be time to fix any issues that may arise. Once you've found the perfect freelancer, however, you may want to use their services again and again.
No comments:
Post a Comment