Wednesday, 12 December 2012

Five ways to enhance your copy writing skills

By Juli Decati


Pull them in with the first line. You've got to create interest with the reader, and grab their attention the very first line that they read.

Secondly, lure the individual into your writing within the first 20 words. You've got to generate curiosity with the reader, the very first line that they read. The third thing to remember is to use graphics. Most readers like to quickly read, and using graphics makes the entire procedure less daunting and effortless.

Just let it flow, don't hold anything back. When you're starting to write a letter, it is very difficult to just start from top to bottom and write everything. When it comes to writing it and actually putting everything down in order, I want you to just write as it's coming out. You're going to have moments when inspiration hits you and your pen is going to go like crazy or your fingers are going to go like crazy on the computer keyboard, and I want you to just let it flow.

Think about what your goal is, what is the ultimate success in what you are now writing or what you have written in the past? Is there a way to show the individual you are writing to how you have been successful in the past? Show the individual awards, references, or objects showing your success.

So there you have it 5 quick tips to improve your copy writing skills. This is not the be all and end all of copywriting techniques but they will definitely help you jump over some of the hurdles that are standing in your way!




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