Sunday, 16 December 2012

Choosing Brochure Printing That Is Eco Friendly Is The Right Thing To Do

By Celia Hall


Businesses and households should do everything within their power to help save the environment. There are many things that can be done to help. One of them is to use less paper. Manufacturing paper impacts negatively on the environment in many different ways but by choosing brochure printing that is eco friendly this impact can be lessened. It is the responsible thing to do.

It is important to understand the impact that paper have on the environment. During the manufacturing process an inordinate volume of water and wood is used and much waste is produced. In addition, millions of tons of unwanted paper are dumped every year. Not only does this take up a lot of landfill space, but many types of paper are not bio degradable.

Businesses can hardly avoid using paper for the purpose of advertising but they can make informed decisions regarding the type of paper that they use. Recycled paper is freely available and often more economical. There is also the option to use paper that is manufactured by using alternative raw materials, such as banana leaves and the pulp from invader plants.

It is easy to use much less paper by simply grasping the many opportunities offered by the internet and other electronic media. Most consumers are technologically literate and they can relate to a business that addresses them by means of email, short text messages and through social media channels. These methods are very cheap and often more effective than distributing printed pamphlets.

Businesses that distribute printed pamphlets must realize that a very large percentage of their pamphlets end up in the dustbin and, eventually, in landfill sites. They should therefore help to educate consumers about the value of recycling. This is easily done by means of a printed request and a statement that the distributor is in favor of environmentally friendly practices.

Businesses can also save on paper by seeking advertising partnerships with related businesses. If several enterprises advertise in a single pamphlet consumers are much more likely to keep it as a reference. In this way much less paper is used, the cost is cut dramatically and the business can benefit because the consumer is under the impression that he is dealing with a group.

Following an advertising policy that is environmentally responsible can hold many rewards and benefits. Using less paper and ink can result in big savings. Even more importantly, belonging to environmental agencies and by following their guidelines can result in valuable exposure, positive reinforcement and even free advertising. The final motivation, however, should be the genuine desire to do something positive about the ongoing abuse suffered by the environment.

Opting for brochure printing that is eco friendly can certainly save businesses money. But more than that, it shows consumers that the enterprise actually cares about the environment. Many consumers are becoming particular about the matter and will rather deal with businesses that are green. As an added bonus this approach can help educate the public and increase awareness of the importance of recycling.




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