Tuesday 11 June 2013

Best Practices for Selling Your Guide

By Grace Griffin


You can find many ways by which writers and authors are successfully promoting their books even before they start working on the manuscript. So by the time the book is completed and ready to hit the market, everyone knows about the book. How is it possible? Get a webpage created for your book and make sure that it is very creative and needs to be different. It should have all the information that is related to the manuscript. The best way to create interest among readers is to make them know what is next. How to achieve that? Upload some part of your book in your webpage. Once the targeted audience read those chapters then the interest is surely going to increase and the curiosity of knowing what happens next will make them read your book fully and the interest will be there for all your readers.

You can choose different modes of promoting the website. Social media can be used to do the promotional work and you can use as many key words related to the topic of your manuscript as possible in order to be available in search engine for maximum number of times. Always remember the best critic is your audience. And it is better to have one critic who tell you the truth about your book rather than have lot friends who just praise you for the sake of being acquaintances with you. So ask your readers for honest feed backs and if the feed backs point some negatives then don't go on the defensive. Take it as some more learning. Make sure that you include the good and favourable comments that you have received from your reader, in your book. That works as an advertisement from your reader for you.

If possible take the help of media and try to have a mail room created for you. Create a situation where the readers can share their ideas and articles and derive of your experience. I have seen lots of writers who have provided their email address and twitter address so that their readers can contact them. And those writers actually help their readers.

That creates a situation of trust and increases your fan following. There will be some readers who will be avidly following you. Try to give them special offers. It can be done only for a few selected readers and the advertisement will be done automatically. You can do it for select few and they will go out of their way to promote your next book even though will not be asking them to do it. The information in it should be generic and must be having all the information that is very meaningful.

Make sure that there is no gap between the two newsletters. Do not let the frequency of the mail come down. Make sure that wherever possible you add your URL details in your signature. The more people see your URL the more they will probably be curious to see it and the more they will be remembering it. Try to add your URL in your mail signature.




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