Thursday, 27 June 2013

A Time To Switch To Brochure Printing Method That Is Eco Friendly

By Myrtle Cash


Building a truly prolific business while keeping the ecosystem highly protected is a lot trickier than expected. Successful marketing entails not just a great deal of aggressive image promotion and highly compelling pitches. This requires good quality printing and paper supplies that could somehow wreak havoc with the ever damaged environment. Imagine how many enormous trees are going to be cut down so as to produce high quality paper. All those gigantic sycamore trees deserve to live. So as a business entrepreneur with a good heart for the environment, look for brochure printing that is eco friendly.

Eco-friendly printing is more than just being environmentally conscious. As much as your product brochures matter to the business, you need to integrate a rather environmentally sustainable option than a highly economical method. The materials you use may not have a direct impact on your venture if the enterprise you are running does not concern the printing industry, at least you are able to protect your people from harsh environmental consequential damages.

The brochure making approach affects your role as an environmental steward. Everyone plays important role in protecting this planet not from terrible alien invasion but from a massive destruction of its own inhabitants. Recycling is the key to eliminating landfills so do the same thing with this issue.

As an important marketing element, a brochure should not just speak about the endorsed product. This should also awaken the readers' minds about the relevance of an environmentally acceptable process of doing things. Never say your company has nothing to do with all the distributed printed materials because you are never that one who produce such stuff. You are equally accountable as the printer you are commissioning this task with.

You should be keen on singling out the right printer. Be ascertain about its strict compliance with the socio-economic regulations as well as the environmental standards. The Forest Stewardship Council has identified the necessary procedures and you could easily find a good company through employing its help.

The FSC can pinpoint printers that have chain of custody certifications which guarantee all products to have safely passed the standards. Post-consumer recycled fibers are not always a healthy option. You cannot only say these are safe when the chemicals used in the recycling process are proven environmentally-friendly.

Inks as well as coatings can be hazardous. An eco-conscious printing employs vegetable-based inks like those that are extracted from castor, canola and soy. These have low VOCs.

Vegetable-based inks produce high quality images that can be easily eliminated upon the process of paper recycling. Their water-based aqueous coatings can provide exceptional gloss finish and are noted so much more environmentally-friendly compared with the UV coatings. These also have organic neutralizing solutions that never contaminate groundwater and soil.

A brochure printing that is eco friendly eliminates not only wastes. It also demands less energy in recycling. And because of that, energy consumption can be reduced. So, switch to an ideal marketing option now by finding an FSC certified company.




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1 comment:

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