Monday 6 February 2012

Since Cold Calling Doesn't Work Learn to Generate Financial Sales Leads

By Miguel Pancardo


Chances are good that you have been sitting with your family, enjoying a conversation or eating dinner when you are interrupted by a ringing phone. You answer the phone and hear a salesperson on the other end of the phone trying to convince you to buy a funeral plot or change long distance carriers. Like everyone else, you angrily tell the salesperson to remove you from his call-list. Next, you slam the phone down and hope he listened to you and takes you off of his list. This sales technique is called cold calling. The salespersons likely got your name and phone number from a company that you willing gave it to when you signed up for something. This is a very common scenario. Salespeople have gotten used to being cussed out, hung up on, and called all kinds of nasty names. Yet these salespeople keep calling total strangers, desperately hoping that just one of them will say yes.

This is not the way to get financial sales leads. Instead, you should be taking advantage of internet marketing. When you use internet marketing to gather leads, potential customers seek you out instead of the other way around. Because a customer is already interested in the product or service you're selling, they are much more likely to buy. The chances of selling your product or service increase exponentially when a person is already looking for what you're offering. If you are interested in learning how to attract these customers and generate some genuine financial sales leads, you will be pleased to discover that is really very easy. It simply takes some time and plenty of dedication.

SEO

SEO translates to Search Engine Optimization. SEO is the use of specific techniques that will bring your website to the front page of the search engines or even to the top of the results page. This is accomplished by selecting certain keywords and placing the keywords strategically on the pages of your website, normally with informative articles or interesting blog entries. For example, if you have a website that you use to sell e-books on the subject of financial planning, you'll carefully choose keywords that are relevant such as "how to make money online", "make money", and "money". When a person enters one of these words into a search engine, the idea is to have your site show up on the first page of the search engine results. Next, the searcher clicks on your site, sees what you're offering and likes it. Next, they buy your product or service. This commonly happens when potential customers search for what you are offering. This is definitely better than making cold calls to complete strangers who probably aren't looking for what you're offering. This is the reason that many of today's top salespeople are implementing these techniques and generating more financial sales leads than ever.

SEO is a constantly evolving technique. It can involve article marketing, backlinks, pay-per-click, keyword density and much more. Takes some time to learn about SEO and start implementing it. Before long your business will really start to take off. Stop cold calling and draw interested customers to you and get all the financial sales leads you need.

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