Sunday, 26 February 2012

Key Components Of Search Engine Optimizatation

By Anna Thorns


Web developers have to incorporate the right SEO elements in building websites, particularly if ranking high on search engines is the major goal of their clients. There may be other highly developed means for designing websites, but search engines, particularly the organic ones, have a definite set of programs in indexing a website.

But before we move to the elements of Search Engine Optimization, it is significant to discuss the two types of search engines: organic and paid. The distinction between paid and organic search engines can be best explained by looking at the search engine result pages (SERPs).

Those sites that are tagged with "Sponsored Link" are submitted to a paid search engine. In contrary, the results with unpaid listings are obviously generated from organic search engines. Online businesses choose the organic search engines because they want to avoid issues pertaining to hard selling.

Going back to the main topic, we now determine what the right SEO elements are. First off, SEO can be divided into two main parts: on-page and off page optimization.

On-page optimization (meta tags, website URL, internal linking) refers to web content optimization. Once web developers are done with optimization of web content, web developers pay attention to backlinks or the authoritative links that help in increasing the traffic to your website.

Domain names are also included in the elements of Search Engine Optimization. Domain names are also included in the elements of Search Engine Optimization. Domain names should sound like brand names. They have to be compelling to be easily distinguished from its competitors. In purchasing a domain name, make sure that it has a clear record - meaning it is not blacklisted due to fraud issues - and has relevant weight link.

Then, always bear in mind that keywords matter. Search engines, particularly the organic ones, use special software called spider to "crawl" from one webpage to another. That special program examines and gathers words and phrases that are pertinent to target websites. The compiled keywords are then placed on search engine's listing of directories.

Lastly, remember that content is crucial in ranking high on an organic search engine. Search engines love webpages with unique and quality content. Spice it up with the right keywords to ensure that both the spider and the visitors are certain about the concept of your website.




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