SEO is a very specialized domain of internet marketing. It's a combination of so many skill arenas. A good SEO business will have a range of SEO skills within its team so that it can tackle the numerous issues that they will face in ranking a internet site on Google and other search engines.
However, training is very distinct. Someone that is great at generating results may not be good at conveying to others how they can get results.
Many SEO trainers are hands on SEO optimizers and they do not have a professional IT training background.
Here are 5 angles to take account of when engaging a great SEO training business.
ONE:
Ask the SEO company if their trainers are SEO pros as well as fully fledged IT trainers. Do they have the ability, know-how and skill to deal with people in a classroom situation so that the trainees can fully gain from their SEO skills?
TWO:
Does the SEO trainer have working hands-on experience of ranking many different types of websites on Google, Yahoo and MSN - can they show you the results! Or is the trainer a book instructor - they learnt from a book all the theories but have not learnt the hard cold facts about SEO in the SEO 'jungle'. Will they be able to contribute to the table the help skills to solve YOUR problems on YOUR website? It's a simple matter of asking.
THREE:
What commercial background does your SEO trainer have? Have they an extensive web development background so that they can deal all the core areas that they need to help you rank and learn about ranking your website. A top flight SEO expert teacher should have 2+ years' web development skills in both HTML and programming languages combines as a minimum.
FOUR:
Does the training come with any follow-up support? Like all training - on the day everything is easy - after the course when you get back the story is different! What after training support is offered by the SEO training company in writing so that you know you will be able to integrate your training effectively.
FIVE:
What is the company's current ranking on Google? Have you checked what their current ranking is for keywords like SEO, SEO training, SEO services etc? If they are not on the 1st page or the top of the second page in the local Google site then maybe they are doing training too early before they have established themselves properly. So go check their rankings right away or just ask them!
However, training is very distinct. Someone that is great at generating results may not be good at conveying to others how they can get results.
Many SEO trainers are hands on SEO optimizers and they do not have a professional IT training background.
Here are 5 angles to take account of when engaging a great SEO training business.
ONE:
Ask the SEO company if their trainers are SEO pros as well as fully fledged IT trainers. Do they have the ability, know-how and skill to deal with people in a classroom situation so that the trainees can fully gain from their SEO skills?
TWO:
Does the SEO trainer have working hands-on experience of ranking many different types of websites on Google, Yahoo and MSN - can they show you the results! Or is the trainer a book instructor - they learnt from a book all the theories but have not learnt the hard cold facts about SEO in the SEO 'jungle'. Will they be able to contribute to the table the help skills to solve YOUR problems on YOUR website? It's a simple matter of asking.
THREE:
What commercial background does your SEO trainer have? Have they an extensive web development background so that they can deal all the core areas that they need to help you rank and learn about ranking your website. A top flight SEO expert teacher should have 2+ years' web development skills in both HTML and programming languages combines as a minimum.
FOUR:
Does the training come with any follow-up support? Like all training - on the day everything is easy - after the course when you get back the story is different! What after training support is offered by the SEO training company in writing so that you know you will be able to integrate your training effectively.
FIVE:
What is the company's current ranking on Google? Have you checked what their current ranking is for keywords like SEO, SEO training, SEO services etc? If they are not on the 1st page or the top of the second page in the local Google site then maybe they are doing training too early before they have established themselves properly. So go check their rankings right away or just ask them!
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