Using Storytelling Methods - The Key to Effective Writing and Engaging Your Audience Effectively (adv)

Monday, November 3rd 2014 Having trouble viewing this email? click here       Note:   Companies can claim 400% tax deductions or 60% cash payout of total training expenditure under the Productivity and Innovation Credit (PIC) Scheme. Terms and Conditions apply. For more information, please check out IRAS website here This Issue The Problem Potential Solution Purpose Benefits Program Outline For Whom About the Trainer Course Information   Date:   3rd Nov 2014 (Mon) Time:   9am to 5pm Venue:   Concorde Hotel Function Room (f.k.a Le Meridien Hotel) Orchard Road Fee :   S$500 (NETT) | S$200(After PIC Cash)   * Inclusive of teabreaks and lunch To register, please contact Jaslyn @ 9767 9686 / 6278 9785 or jaslyn@cbsgroup.com.sg Registration is on a 1st come 1st serve basis. Register early to avoid disappointment. Click here for registration form Unsubscribe If you no longer wish to receive our email advertisements - please reply "unsubscribe" as the subject. Thank you     1 day Storytelling - The Key to Effective Writing and Engaging Your Audience Effectively   The Problem   YouTube, iTunes, candy crush and countless similar smart tools are increasingly taking a toll on today 's audiences. These tools often distract, dilute or undermine organizational communication. Audiences are regularly bombarded by external advertisements both online and offline. It is causing sever information overload distress. Very often, people are not fully engaged, their attention spans are dwindling you can't tell if your message will be well received or not. This is tragic for anymore leading a team.   Potential Solution   Research shows that, one of the most effective ways to engage an average person is through an engaging story. This could be the form of an anecdote, a metaphor or some other literary device that captures someone 's imagination. Stories are very effective in conveying meaning and reducing complexity. Marketers and politicians often leverage the power of story telling to introduce new and complex ideas. What if organisations can attempt to use this well proven tool of social communication better? This can go a long way in helping organisations forge stronger internal and external communication across platforms.   Purpose   Empower executives with a deeper appreciation of story telling in the process of crafting audience-centered communication across various platforms.   Benefits   Better flow of information and folklore Stronger bonds of trust and mutual respect Efficiency and greater productivity Increase in goodwill and reciprocity <     Program Outline   Part 1 Conception The building blocks: sourcing, selecting and storing Understanding dire needs of audience: fears, aspirations, trauma Audience make-up: age, income, cultural backgrounds, context Empathy considerations: special occasions, timing, context 3 types of stories for effective audience-engagement Other topical considerations: time, tone, taste Part II Design Use of scenarios Crafting messages with goodwill Humour to internal and external communication Adding a human touch to serious content Tools for sharpening stories Part III Delivery Learning from other organisations Platform delivery mechanics Tools that enhance delivery Location factors   For whom   Leaders, department heads, government officials, sales and marketing professionals and business owners.   About the Trainer     Gideon F. For-mukwai is an award-winning speaker, trainer and facilitator with over 10 years of local and international experience from Asia, Europe, Middle East, Africa and North America. In 2004, he founded XtraMile Solutions in Singapore. Since then, he has trained over 16,100 executives from organisations such as Oracle, US Social Security Administration Department, Dell, DBS Bank, People 's Association, National University of Singapore, Siemens, Gillette, Singapore Armed Forces, (SAF) and Great Eastern Life. He has also provided guest-lectures at Morrison University in Nevada, USA. In the last three years, he has presented story-telling workshops for leaders from the U.S. Social Security Administration, Singapore Indian Chamber of Commerce, U.S. Department of Veterans Administration, Rotary Club of Singapore, Washoe County Public Libraries in Nevada and several international professional organisations. In 2009, he was the Champion of the Inter-University Speech Competition at the University of Nevada, Reno. In 2005, he represented Singapore in District 80 International Speech Contest in Indonesia and emerged 1st Runner up from 5 South East Asia countries. In both cases and several other major contests, he credits story telling as the decisive factor that enabled him to out speak his competition. Gideon is a graduate from the Master's in Journalism programme at the Reynolds School of Journalism, University of Nevada, Reno.

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