Tuesday 25 February 2014

Tips For Improving Your Article Marketing Campaign

By Carmel Deshotel


Article marketing can be a valuable asset to your home business. If you have not tried article marketing before, though, you may be at a loss for effective directions to go about it. Here are some great ideas that can make article marketing really pay off.

Be bold and powerful with your words. Readers want to know that the writer is really speaking their mind. To influence them even more, use strong wording to prove your point. Bold your most powerful words, and use bullet points to draw their eyes to the places you want them to focus most.

If you have an affiliate network, use them to promote your articles for you. Let them brand the articles with their ID's and send them off working to increase your presence on the web. You can really maximize your results by using the power of your affiliate network.

If your article is already included on your own website, do not submit it to article directories. Many search engines have rules about duplicate content, and you do not want to have your article removed because you put it in multiple places. Instead, rewrite the article (a content 'spinning' software program can be really helpful) and submit the rewritten article to the directories.

One of the best things you can do to improve as a writer is to read a lot. Reading can help you write since it helps build your comprehension. If you continue to read new materials, your writing skills will increase. It does not matter what you are actually reading, as long as you just keep reading anything you can.

To build a reputation as an authoritative, trustworthy article marketer, you need to get longer, top-quality articles, read by real people. Articles that will appear on your blog, your website or at high-profile aggregation sites, should be crafted with extra care. It is acceptable to make such articles longer than usual if you devote all your attention to perfecting them.

Always write in your original, native language. Your readers will be able to tell if you are not writing in your native tongue. You may inadvertently offend your audience with a certain phrase, or you may make mistakes with your sentence structure. You will also have a different view of the world than foreign readers, and that could end up confusing them.

When publishing articles on external websites, use the resource box at the bottom of the article to your advantage. Tell readers about you and what it is you can do for them. Increase your credibility as an expert, build additional backlinks to your site, and get exposure for your name. If links are allowed, use keywords in the anchor text that point to the landing pages on your site.

If you want to make article marketing work for you, you have to invest time and energy into it. It all falls on your shoulders. Use the tips here and you are going to be a great success.




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