Monday 10 February 2014

Good Advice For Successfully Marketing Your Articles

By Suzette Maron


A good article marketing campaign can deliver dramatic results to the online business owner looking to expand his or her potential customer base. Article marketing involves more than just writing, though. There are simple steps to take that can multiply the effectiveness of articles many times over. This article shares a few tips for you to get started on your own article marketing campaign.

Article marketing is a good way to get your website noticed. With the push for useful content on the internet, sites that offer nothing to visitors quickly fail. Write good articles to increase your visibility on search engine result pages. The better the site, the higher the ranking will become.

Blogging is a great, creative way to attract readers to your site. There are many free sites to post blogs to engage in the feedback that your visitors may have. It is simple to start a blog that will be able to attract more customers and visitors to your website and business.

Start with an unforgettable title. Keep in mind that creating a title is like making a first impression. Starting strong will catch a reader's attention and make him want to read further. Without a good title, your article might be passed by and never read, wasting your time and effort.

Make sure each article you write has unique and original content. A reader should not be able to search for a similar topic and come up with a word for word copy of your supposedly original article. Provide your own insights and personal ideas and clearly express them throughout your writing.

Be sure your articles read like articles and not ad copy. If your articles read like a sales pitch, article directories will reject them. You should not mention your product or brand multiple times. Some article directories require that you only mention a brand or product once. Sometimes it's best just to mention it in the resource box and not in the article.

In article marketing, the "call to action" is vital. You should include calls to action in every article you create. The term is grandiose, but the idea is simple: Your article needs a hook that urges readers to participate in some way. The classic example is urging your readers to register at a website, but even pointing them towards another article and asking them to read it is a call to action.

Make your article title contain an immediate promise to your reader. People are always looking for information to solve a problem. If you add "5 ways to fix (insert problem), your article will grab much more traffic than a less action-oriented title. Let readers know you have information they want, and all they have to do is read through your article to get it.

Now you can see how article marketing is a way to attract clients and customers through through articles to your website. This can increase your search engine optimizations. Using the methods in this article can help you to build up your web site's potential and increase profits.




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