Sunday 2 February 2014

Consistent, Decisive And Unswerving Corporate Writing

By Serena Price


Consideration of several factors may assist you now, as you continue to build on and apply the skills to your corporate writing. Many writers have argued that in recent years, in further and higher professional writing, there has been an emphasis on the development of particular skills, focusing on the development of competence excellence.

Research studies can provide good sources of evidence but they still need to be appraised individually. Be wary of a single piece of research evidence that makes a claim about practice. Consider a jigsaw where you only have one bit of the picture; sometimes you cannot tell what the whole view will be. Instead, it is better to search more broadly for more studies or to locate a systematic review that has already been carried out.

It is important to make sense of what you read, see and hear so that you can work out what information is good quality and should guide your practice, and should not. There is a large amount and many types of information available, and this is of variable quality. You need to be able to make sense of the information that you use in practice and in your corporate writing.

This is so you can gain an overview of what the conclusion is from the topic. Complete the whole jigsaw and give your reader or audience information about the types and quality of facts you are using. This helps to show them that you understand and have thought carefully about the sources rather than just using the data that is most readily available.

Sometimes you can access academic journal articles on the internet from a simple search using a search engine such as Google or Yahoo. Discussion between professionals about information or research that has been critically appraised is likely to be helpful. However, it is not always the case that information will be critically appraised by practitioners.

Evaluate examples of how newspapers can use misleading statistics to promote a story. This should be enough of a warning against using media information in your professional work or any practice situation without seeking further information.

So, beware of accepting information at face value from your colleagues. If you only refer to lecture notes in your assignment or use them as evidence for your practice it implies that you have not been evaluating decisively or in depth about the subject. However, even then your argument will be stronger when you develop related evidence to back up what you write. Textbooks, especially at corporate level, generally provide a springboard for further study. Some textbooks provide a basic overview of current knowledge on a particular area, especially if you are starting out in a topic. They may provide sound factual information on topics such as anatomy and physiology.

Link to relevant research, theory and policy, demonstrating your skills of decisive analysis and appraisal as you do so. Be prepared to invite questions from the audience, using them as an opportunity to demonstrate your skills of critical appraisal further. Link corporate writing to relevant theory and research, and link the questions back to your focus.




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