Thursday 12 January 2012

Unique Content Article: How To Increase Sales with SEO and Pay-Per-Click

How To Increase Sales with SEO and Pay-Per-Click


by Miguel Pancardo


You want to be sure you're attracting the right kind of traffic to your website if you're selling a product or service. Before the Internet changed the way we market and sell products, salespeople that were trying to generate financial sales leads had to rely on cold calling. Cold calling requires calling complete strangers with the hope of convincing them to buy what you're selling. This technique is still in use today, but it is not a reliable sales technique. The salespeople generally purchase their leads from companies that sell their own customers personal information. The salesperson has no way of knowing whether or not these people have any interest in what they're offering. All the salesperson can do is hope that someone they call will say yes to their offer. It sound torturous to make cold calls all day long and get only one or two yes responses. Sadly, many salespeople still use this technique day after day.

Fortunately, there's a much better way to generate financial sales leads. Rather than cold calling, your customers find you. This can be accomplished by using various Internet marketing techniques including Pay-Per-Click and SEO. When these techniques are implemented, your customers find you when they use a search engine to find a product or service. If you applied all the techniques properly, you site will show up at the top of the search engine results page, ensuring that potential customers click through to your website instead of a competitors site. If they like what you're offering, they may make a purchase.

What you're doing, essentially, is luring customers to your product or service using internet practices that are always evolving. SEO is a science, and it works. But it must be done correctly. There are various ways to use SEO and other internet marketing techniques, and if you keep up to date on the latest techniques, and you put in the dedication and time required to use them correctly, you'll see more financial sales leads than ever before.

SEO and Pay-per-click work like this. You come up with keywords that have to do with your product or service and you include articles or web pages on your site that are dense with these words; but not too dense. Then, you can use article marketing, where you submit articles to article directories, and you can link your site at the ends of these articles. This creates back links, which will cause your site to seem more important to a search engine, thus scoring it higher on the search index. Pay-per-click is where you get paid whenever someone clicks your ads, which generates more money.

Both of these techniques have the potential to make you a lot of money by generating the financial sales leads you need. Rather than spending your time cold calling and hoping that someone will say yes to your offer, you can sit back and wait for interested customers to find you. Cold calling is an outdated and depressing way to sell especially when compared to using SEO techniques to generated financial sales leads and plenty of sales.




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