One of the biggest challenges of publishing articles on LinkedIn is getting them read by as many people as possible. Long Island advertising agencies across the board can agree, which is why it's important to know how to get your content seen. Believe it or not, improving engagement in this respect isn't as difficult as it appears. For proof of this, here are a few methods that you can start using as soon as possible.
When it comes to increasing content views, variety goes a long way. Let's say that, for the sake of argument, that you publish an article discussing self-help tips. Next week, you may feel compelled to share a personal story that not only touches on your professional life but how it shaped you into who you are. These are just a few possibilities for LinkedIn articles that, above all else, can help boost engagement.
Even if you have solid content to publish, this alone won't lead to views and engagement. To ensure results, make note of when your content goes live. If you were to publish an article during an early Monday morning, you may not have as many people reading since it's early in the week and they aren't as attentive. However, if you target the middle of the week for posting, your chances of reaching people will increase.
Perhaps the most important thing to know about LinkedIn, in regard to content or otherwise, is that networking is vital. In fact, it's possible that people aren't reading your work due to a low level of activity on your end. Stay engaged in what your connections post or share. Offer your thoughts on their stories. By staying involved on LinkedIn, you'll be able to stay at the forefront of their minds, which will benefit your content by proxy.
For those that have been publishing content on LinkedIn but seeing little in the way of results, you shouldn't be deterred. The information provided earlier will allow you to get your content out to more people, increasing engagement in the process. There's a good chance that those that read your articles may want to reach out to learn more. LinkedIn is the biggest social media platform for professionals, so take full advantage of it.
When it comes to increasing content views, variety goes a long way. Let's say that, for the sake of argument, that you publish an article discussing self-help tips. Next week, you may feel compelled to share a personal story that not only touches on your professional life but how it shaped you into who you are. These are just a few possibilities for LinkedIn articles that, above all else, can help boost engagement.
Even if you have solid content to publish, this alone won't lead to views and engagement. To ensure results, make note of when your content goes live. If you were to publish an article during an early Monday morning, you may not have as many people reading since it's early in the week and they aren't as attentive. However, if you target the middle of the week for posting, your chances of reaching people will increase.
Perhaps the most important thing to know about LinkedIn, in regard to content or otherwise, is that networking is vital. In fact, it's possible that people aren't reading your work due to a low level of activity on your end. Stay engaged in what your connections post or share. Offer your thoughts on their stories. By staying involved on LinkedIn, you'll be able to stay at the forefront of their minds, which will benefit your content by proxy.
For those that have been publishing content on LinkedIn but seeing little in the way of results, you shouldn't be deterred. The information provided earlier will allow you to get your content out to more people, increasing engagement in the process. There's a good chance that those that read your articles may want to reach out to learn more. LinkedIn is the biggest social media platform for professionals, so take full advantage of it.
No comments:
Post a Comment