Wednesday 6 January 2016

4 Fashion Blogging Missteps, With Christina Kelly

By Katie Onson


Those who run fashion blogs have the opportunity to be looked at as thought leaders. Not only will readers be able to learn much about style, as a whole, but writers will be able to gain greater credibility through the work they produce on a regular basis. With that said, there are certain mistakes that can be made, which is where the assistance of Christina Kelly can come into play. For those who are just getting started in fashion blogging, here are 4 common oversights to know.

To start off, you cannot copy the work that others have created. This is true from not only a content standpoint, but one in relation to tone as well. Simply put, you have to be yourself, which names in fashion like Christina Kelly can attest. There are so many blogs that sound the same, so it's important to discover your own voice, embrace it, and then put it out into the open for others to recognize. This is just one way to succeed in fashion blogging.

What about the idea of networking? It's important for fashion bloggers to communicate with one another, even if it's for the simple exchange of ideas. When this happens, connections are made, which can be useful for a variety of reasons. According to Christina DiMauro Kelly, these can lead to new opportunities in the fashion industry, outside of what was previously considered. By overlooking the act of networking, your fashion blog might struggle.

What about the different platforms that are available to bloggers? Keep in mind that some platforms might be preferred over others, depending on what the needs of a writer are. For example, if a blogger requires a simpler platform, it wouldn't be out of the question for him or her to build a WordPress site. This is just one example, but it should help you understand that you are not without options in the world of fashion blogging.

Finally - and this might be the most important factor - you shouldn't write about things you lack passion for. Let's say that you're knowledgeable about arty fashion and would like to cover it; you're probably not going to talk much about romantic fashion instead. The latter isn't what you'll be passionate about, in this case. By focusing on your passions, you'll have a greater chance of letting your blog stand out, resulting in greater readership to boot.




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