If you want to offer writing services to other internet marketers, one of the most important components you'll need is some samples of your writing. People will want to see what kind of writing you've done in the past, what topics you've written about and just how good it actually is. The best way to offer these samples is through a portfolio website.
Most people think of photography or web design when they think of a portfolio site, but it works equally well for writing. Your portfolio should include enough examples to give potential customers a good look at your abilities. In an ideal situation, you should have examples of all the types of writing you offer:
1. Articles 2. Blog posts 3. Short reports 4. eBooks 5. Longer training courses
In other words, offer examples of all the types of writing that you do.
There are a couple of ways that you can come up with this content. The obvious one is to simply write some sample content that you can post to your own website.
You can get double-duty from this content by writing about topics that would be of interest to the people who would visit your portfolio site. That content would not only work as a sample, it would also help your website get ranked in the search engines and generate more traffic to your site.
Another way you can generate sample content for your portfolio is to pull examples out of work you've done for past clients. These types of examples can work very well since they're actually client work, but you need to be sure you get the client's permission before you do this. If they don't want you posting it on your website, don't.
Web content like articles and blog posts can simply be posted directly to your portfolio site, giving clients the chance to read it there. But if you're working with longer content like reports or ebooks, it's usually best to offer a PDF download to make it easier for your potential clients to review it.
Part of the reason is this gives you more opportunity to show off your content, maybe by adding some attractive graphics and other design cues. Even if people are mainly interested in your writing, presentation is still part of the deal.
If a potential client is comparing your work to another writer's, and yours looks a lot nicer, which do you think they'll choose? If your competitor's writing is roughly equivalent to yours, the nicer design is probably going to win the project.
Most people think of photography or web design when they think of a portfolio site, but it works equally well for writing. Your portfolio should include enough examples to give potential customers a good look at your abilities. In an ideal situation, you should have examples of all the types of writing you offer:
1. Articles 2. Blog posts 3. Short reports 4. eBooks 5. Longer training courses
In other words, offer examples of all the types of writing that you do.
There are a couple of ways that you can come up with this content. The obvious one is to simply write some sample content that you can post to your own website.
You can get double-duty from this content by writing about topics that would be of interest to the people who would visit your portfolio site. That content would not only work as a sample, it would also help your website get ranked in the search engines and generate more traffic to your site.
Another way you can generate sample content for your portfolio is to pull examples out of work you've done for past clients. These types of examples can work very well since they're actually client work, but you need to be sure you get the client's permission before you do this. If they don't want you posting it on your website, don't.
Web content like articles and blog posts can simply be posted directly to your portfolio site, giving clients the chance to read it there. But if you're working with longer content like reports or ebooks, it's usually best to offer a PDF download to make it easier for your potential clients to review it.
Part of the reason is this gives you more opportunity to show off your content, maybe by adding some attractive graphics and other design cues. Even if people are mainly interested in your writing, presentation is still part of the deal.
If a potential client is comparing your work to another writer's, and yours looks a lot nicer, which do you think they'll choose? If your competitor's writing is roughly equivalent to yours, the nicer design is probably going to win the project.
About the Author:
Find out how you can use internet marketing strategies to build a huge residual income when you become an It Works Distributor
No comments:
Post a Comment