Cheap writers are one of the biggest roadblocks to starting a profitable writing business. Too many writers are willing to under-value their work, and there are also a lot who live in countries with much lower cost-of-living. If you want to be paid what you're worth, you'll often wind up face-to-face with these competitors. In this article we're going to look at some ways to get past this issue.
The key to competing with these cheap writers is to convince your clients that your work is worth that much more. In other words, you need a USP or Unique Selling Proposition.
If you give your customers a good enough reason to work with you, it will overcome any objections due to cost. It's a matter of showing how the extra value that you provides is worth more than the added cost.
One way you can distance yourself from the competition is to specialize in a particular market or particular topics. If you know a lot about a particular niche, especially if it's one that's popular with a lot of internet marketers, you can sell your writing as coming from an expert on the subject.
You might not be able to use this USP with people who are building a bunch of websites in all different niches, but frankly they're not usually the best clients to target anyway. The ideal clients are ones that need content on an ongoing basis. Once you work with them once and show them your value, they'll often keep returning for more.
Another factor for competing with cheaper writers is to have a good supply of sample writing for your clients to check out. You should have a portfolio website no matter what, but if you can point them to some of your work in other places that can also help.
If you've worked with any well-known marketers in the past, that can also add some social proof. If you can point to examples on a well-known website, it's going to hold a lot more weight than if it's just posted on some random site somewhere.
Offering an introductory price can also work, especially if you're just getting started. Once you have some experience, you can raise your prices back to the normal level because people will have seen how good you are.
The key to competing with these cheap writers is to convince your clients that your work is worth that much more. In other words, you need a USP or Unique Selling Proposition.
If you give your customers a good enough reason to work with you, it will overcome any objections due to cost. It's a matter of showing how the extra value that you provides is worth more than the added cost.
One way you can distance yourself from the competition is to specialize in a particular market or particular topics. If you know a lot about a particular niche, especially if it's one that's popular with a lot of internet marketers, you can sell your writing as coming from an expert on the subject.
You might not be able to use this USP with people who are building a bunch of websites in all different niches, but frankly they're not usually the best clients to target anyway. The ideal clients are ones that need content on an ongoing basis. Once you work with them once and show them your value, they'll often keep returning for more.
Another factor for competing with cheaper writers is to have a good supply of sample writing for your clients to check out. You should have a portfolio website no matter what, but if you can point them to some of your work in other places that can also help.
If you've worked with any well-known marketers in the past, that can also add some social proof. If you can point to examples on a well-known website, it's going to hold a lot more weight than if it's just posted on some random site somewhere.
Offering an introductory price can also work, especially if you're just getting started. Once you have some experience, you can raise your prices back to the normal level because people will have seen how good you are.
About the Author:
Discover more marketing secrets from the Online Marketing Maven Marenda Taylor and It Works Distributor.
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