Saturday 6 October 2012

SEO Copywriting Strategies that show results

By Betty Rogers


Folks do generally say "Content is the king".But not content, basically new text is the king. It's only the unique content that pulls search site crawlers. SEO (Search Engine Optimization) helps in increasing the quantity of visitors to a website by ranking high in the search engine results and a crucial part of this optimisation depends on content. Content includes Title, Description, and Explicit Keywords etc.

Keywords and links are 2 major things that impact on the ranking of any web site. Search Sites desire only literal contents. Content on any net page speaks for you and also your business so it should be completely pertaining to your services or products launched by you. Don't try to misguide your viewers because it is true that content rich internet sites are typically visited by users. Avoid copying contents and gain the confidence of your visitors.

Investigate the words that customers or spectators use when they hunt for any categorical product. Key phrase research tools can be employed for this reason. Write the content including that keywords but it shouldn't sound like that you're overdoing it. For instance, each one will be irritated from the following content-

"We are providing you the best chips. These are the best chips in the country. Do you like chips" If yes, then try our chips because these are the best chips ever and the like. Your concentration should be on keywords but not like the above claimed example. Your key phrase must have the following characteristics:" Should completely outline your website theme."Should describe your product or service." It can also include name of your town, country to provide you uniqueness.

Try and write for your audience not for yourself. Avoid using words like "I think", "In my views", etc because your target is to tell the folk what they would like to know from you. You will have to answer the questions by depending not on your own thinking but on what the truth of the matter is. Grab the notice of customers or they just need a single click to depart from you.

Think before writing. Imagine you are selling some product. Find the answers of following inquiries by yourself

1. What are the advantages of your product

2. How it is different from other competitor products

3. How are you able to persuade folk to get it

4. How much of guarantee are you able to provide? Include those answers in content. There should be something new and informative. If someone thinks that he/she's not gaining anything, no one will bother to keep on. Keep your language friendly, informal (not limitless) and jargon free. Evidence reading is also very necessary. Use spell checker to avoid spelling and errors of grammar.

As reading web content is completely different from reading a tough copy, so try to explain a single concept in a paragraph. Keep the outline short and easy. You are writing for homo sapiens also , not only for the search engines. Facts and numbers must be accurate. To turn your very first time visitors into possible customers, supply the folks what they need.

SEO copywriting just requires the best keywords at right places. As a SEO copywriter, you are going to have to keep two things in mind-

1. Search Website

2. Audience.

Write content in a way which should help you to get you a top ranking and also to fulfill your clients. Write creative, business orientated and keyword-rich copy as you know Google, Yahoo, AltaVista; they all just love good and quality content.



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