Sunday 1 July 2012

Good Reasons For Seeking Book Printing China Specialists

By Laura Gallagher


China has been considered at the heart of the printing world for quite a while now. The earliest, complete, printed book is known by the name of the Diamond Sutra, and it was originally printed in China way back in 868AD. It is safe to say that printing, in general, had been going on long before this. Therefore it shouldn't be too much of a surprise to discover that a lot of Western publishing firms are now using book printing China companies.

Many people ask why a lot of work is now being done in China. The answer is simple, these Chinese markets can provide superior quality, and a reliable service and the costs are a lot lower than the traditional print houses. The turnaround time is extremely fast too.

Quite often when doing a medium to large print run, with the predicted savings a significant profit can be made. It does have to be said though that if it is only a small print run, then quite often the price savings are nearly equal to those offered by a more local print firm. So for that eventuality the time and quality might be a bit more of an overriding concern.

It didn't take long for some shrewd publishers to spot the possibilities of enhancing profits by using the lower costings of the Chinese printers. The next time that you are in a bookstore have a quick look at the inner flyleaf of a book, it is quite surprising just how many books do get printed there. The initial ones that benefited from the change in direction were the child's story books and the glossy reference books.

With regard to the above mentioned glossy reference books and take a close look at the high quality paper that has been used. In China the printers have ready access to a variety of different quality papers, and this also includes high quality paper such as you find within such books. This is worth considering if you are trying to decide as to whether to use a Chinese printer or not, so not only is it likely to be cheaper and faster, but there is no loss of quality.

Thanks to technology in use today, it doesn't take long for a possible print job to leave a publishing firm to arrive at a Chinese print firm. These print works can receive a variety of digital media and graphic software and alternate file formats. As the Chinese firms use exactly the same high quality presses and binding equipment as their American and European counterparts, the result will be excellent for both hard and soft backed books.

The response from a dedicated Chinese firm will often result in an order being completed and ready for dispatch a lot faster than would have been possible had the job been placed locally. This is largely due to the Chinese work ethic of working all day and every day. Even the shipping times from China to America are only 3 weeks on average.

The finished article from the book printing china experts will look and feel good on completion of the print run. Even before the print run has started the publisher will be provided with a press proof. This will be how the finished book will look on completion, even down to the actual colors.




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