Wednesday 25 April 2012

How To Avoid Mistakes In Developing SEO-Ready Websites

By Dorothy Raj


For organizations that are just starting their SEO effort, one usual mistake is having to develop web pages which are not SEO-ready. Internet websites must be developed in such a way that allows Google and other search engines to simply crawl the web pages and index them.

Often, firms who do not know this fundamental fact finish up doing SEO for a website that's not ready for SEO.

Are you planning to use SEO as your ultimate Internet marketing strategy? If yes, then you'll find this article interesting and helpful.

People enter keywords into search engines with the assurance that they can get the the exact information they are searching for in the top five or ten list of the search engine results. People commonly check out only the top result list because searching the entire list for specific keyword would mean a waste of time. User patience after all lasts only seven seconds when it comes to web surfing.

If website accessibility is that crucial in ranking high on search engines' result list, how can online businesses ensure that their website is findable? Adherence to web standards is one of the proven SEO Internet marketing techniques because web designers found that search engines reward standards-compliant websites.

Adherence to SEO web standards could also mean avoiding the familiar mistakes that web developers commit when designing the website of their clients, right? The three most common mistakes that online entrepreneurs should avoid in order to attain their Internet marketing plans are the following:

Never produce web designs that are filled with graphics. Search engine spiders are blind; they treat graphics as either unreadable or jumbled codes. Graphic-driven websites do enhance the website appearance. But if it is the reason for losing the chance to be indexed by spiders, it would be a lot better to create a clean and simple text-driven company website.

Don't let broken links destroy your online marketing tactics. Always check the navigation link as well as outbound and side wide links because they have great impact on the ranking of your website.

Designing a website with a Flash home page means deviating from SEO web standards. Spiders cannot read graphics. So don't fool yourself that it can understand interactive graphic designs like Flash.

The web standards for SEO serve as the rules in determining the usefulness of the websites submitted to search engines. Thus, it is quite reasonable that spiders favor standards-compliant websites when indexing online pages.




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