Saturday 28 January 2017

The Basics Of Selecting A Professional Keynote Speaker

By Amy Wilson


Today's corporations, non-profits, and even smaller businesses are looking for ways to motivate employees, in the hopes it improves performance. Using a professional keynote speaker has become an important part of company meetings and celebrations. That person is responsible for connecting with his audience, making his approach one that they will carry forward. A professional motivational speaker needs to have several qualities in order to make that connection:

To begin with, he/she ought to have a common bond. Perhaps the speaker has had a previous work experience in the corporate world, or has served on a board of major non-profit. Perhaps he has started businesses and sold them, and has immense entrepreneurial tips to share.

Recommendations are always preferred; however, it does not mean that you have to hire that recommended person right on the spot. Remember, there are many keynote presenters out there, so no matter how good the recommendation sounds, it is still better if you check out the recommended individual as well as the other candidate for the job.

An inspirational side. The professional needs to rally the troops, so to speak, and give them something to believe in. This gives a team something to connect with, to strive for, and to better them in. Perhaps the individual has faced an adverse situation and learned greatly from it - someone in the company may have faced a similar situation and immediately connects. All it takes is one powerful statement to make an effect.

Most of these professionals have prepared a DVD or a video recording of their work as part of their promotional materials. You can watch this video so that you can make an evaluation with regards to their speaking skills or on how they handle an event similar to yours.

Your budget needs to be laid out in advance when you hire the service. Be clear about what you can afford. Let them know right away what your budget is and see if it falls under their fees. You don't want to think you have the right person and find out that you cannot afford them.

Maintain control of the situation - Many people who offer this speaking service have a star mentality, and believe that you are there to serve them. Remember, you are the one pushing their performance, and therefore you are the one helping to further their careers just as they are helping to sponsor your event. It's a two way street, but the difference in power is that you can always hire someone else. Be firm and up front about what is expected, and don't let them make changes or alterations at the last minute unless necessary.

A company of any size should consider the power these experts at their next corporate gathering. While the business leader may be a dynamic person on their own, a fresh set of words with audience interaction is sometimes the best medicine to keeping a company on track.




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