Saturday 23 June 2012

Effective Marketing Campaigns For Your Inspirational Stories Of Success

By Thelma Kent


When selling books about inspirational stories of success, you can try several methods. While some of them seem dissenting to the customary procedures, they could still be as effective or more. You can have higher chances of success by trying both conventional and unorthodox campaign methods.

One of the more unusual means of increasing sales of the books is by giving them away. For most, this seems downright counter intuitive. However, this has logical reasons behind. In fact, if you have given away a copy through the right method, it can result to a ton of facilitative attention that your project needs in its launching.

Make sure that the books are given away to a place where it can be talked about, explored and shared. Give it to the library where it can be repeatedly borrowed and thread through over the years. This is a big help for its long-term exposure.

The coffeehouses, cafes and bookstores are other strategic locations to give your books away. This is the place where book lovers converge. Hence, putting up a copy of your project in these places can be a form of exposure to book aficionados over the years.

You may offer a copy of the book to be a door prize or a reward upon winning a contest. This can help stir buzz that may be directed to your book. Using blogs and press releases, announce that you will be giving away a copy of the book. Do not forget to document the signing and giving away of your books. You can use this in your marketing campaign.

Alternatively, you can venture in e-books. People are now slowly turning digital. They no longer flip pages in papers. They prefer to read the books in their devices. If you want to keep up with the changes of time, test the waters in e-books. Just make sure that your work is duly protected.

One effective way to increase the sales of your inspirational stories of success over the internet is through gathering affiliates. These group of people can help promote your project to the people in the cyberspace. These are the individuals or organizations with a stronghold in the online community. Finally, take advantage of social networks.




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