Many people criticize the way in which Google's algorithm remains a mystique. Matt Cutts, the person behind the latest algorithm update called the Panda, shrugs off his shoulder. But if you happen to be a white hatter, which means, if you do SEO the hard and much more true way, then you shouldn't be tense about this ongoing guessing game.
Before going further, it might be important to understand what Google Panda is and why Google keeps shifting algorithms. Google Panda is, in some ways, the healing capsule for the earlier algorithm called Google Caffeine. Caffeine precipitated the indexing of internet sites to speed up, like giving them a caffeine rush. In the process, even low value and shallow websites got indexed too. That's why with Google Panda, the concentration is on threshing out the shallow ones and giving more value at the premium websites. Similar to the Panda bear who climbs the top branches of bamboo to obtain only the juiciest and freshest leaves for a meal, Google Panda sifts through a hot pile of websites to provide only the best internet sites with the most trustworthy content for the prospects.
Google Panda also has another name, the Farmer. This is because, as a result of the selection and sifting procedure, content farm web sites got sorely hit. Before, farm websites were topping the search engine results, leaving covered beneath the greater consistent government websites. This had become a source of rage and confusion for several searchers, a thing which Google won't plan to happen.
Thus, after the Panda, many article farm websites dropped miserably within the rankings, and several government internet sites were at the top end search results. Together with them were private organizations and businesses which produced high quality and reliable content on their web-sites, content which real people trusted and shared with others, and which Google spiders also loved to crawl.
Now to answer the issue on Google seemingly on a constant algorithm update, it's because black hatters are active attempting to trick the algorithms to bring fast leads to page rankings. But amidst this modification is the constant need for quality content, and when you are a white hatter doing SEO the real hard manner, you then can always be at allies with Google, regardless of what algorithm change comes up next.
Before going further, it might be important to understand what Google Panda is and why Google keeps shifting algorithms. Google Panda is, in some ways, the healing capsule for the earlier algorithm called Google Caffeine. Caffeine precipitated the indexing of internet sites to speed up, like giving them a caffeine rush. In the process, even low value and shallow websites got indexed too. That's why with Google Panda, the concentration is on threshing out the shallow ones and giving more value at the premium websites. Similar to the Panda bear who climbs the top branches of bamboo to obtain only the juiciest and freshest leaves for a meal, Google Panda sifts through a hot pile of websites to provide only the best internet sites with the most trustworthy content for the prospects.
Google Panda also has another name, the Farmer. This is because, as a result of the selection and sifting procedure, content farm web sites got sorely hit. Before, farm websites were topping the search engine results, leaving covered beneath the greater consistent government websites. This had become a source of rage and confusion for several searchers, a thing which Google won't plan to happen.
Thus, after the Panda, many article farm websites dropped miserably within the rankings, and several government internet sites were at the top end search results. Together with them were private organizations and businesses which produced high quality and reliable content on their web-sites, content which real people trusted and shared with others, and which Google spiders also loved to crawl.
Now to answer the issue on Google seemingly on a constant algorithm update, it's because black hatters are active attempting to trick the algorithms to bring fast leads to page rankings. But amidst this modification is the constant need for quality content, and when you are a white hatter doing SEO the real hard manner, you then can always be at allies with Google, regardless of what algorithm change comes up next.
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