Writing a good book can serve many purposes. Some of those are to build an industry brand, as part of a marketing strategy for another product, or to earn extra income. A few people will go on to become successful authors who earn solely from their written words. These days, it is very easy to write and publish an electronic book but often it takes expertise that can be found in an ebook publishing coach.
There are a lot of good ideas and concepts that would make a marketable book. However, just having a unique product alone will not sell books or other media. A reputable coach will help in establishing a marketing plan that is sure to increase exposure and generate more sales.
While there are many entities that will allow just about anyone to publish a book, it does not mean that the author will make a profit. In some cases, it does not guarantee that a draft is even marketable or is ready to be published in an electronic format. Although some office applications have certain capabilities, it does not mean it will transfer well on every device.
The presentation is one of the first steps, as not all word-processing programs have this capability. It helps to always have a second set of eyes proofread the draft for grammar and spelling before declaring it the final copy. One downside to publishing through an office suite is the formatting may be off.
Sometimes books that have been formatted by an amateur are usually difficult to read on a mobile device. The words may look close together and it usually difficult to read on a tablet. Many publishing houses will offer to format books so they can be read on any device or tablet.
Though a person should not judge a book by its cover, reality says otherwise. Often people who shop online for books will look at a cover when they are unfamiliar with a series or the author. A graphic designer will use the best artwork and color scheme that will complement the work so that it will be attractive to someone who is just browsing online.
Because it is easy to publish a book now, it seems like everyone is coming out with something. However, this should not be intimidating but a plan should be in place to stand out from the crowd. Getting a solid promotional campaign may include creating a blog or online article that can draw heavy traffic, sending a press release to relevant media outlets, or word of mouth. For newbie authors, the latter method should be secondary unless they already have a strong following, either online or offline.
Aspiring authors should know what is in their contract and be familiar with the different rights that are presented in a contract. While the coach should not take the place of an attorney, they should be able to steer their clients in the right direction by not allowing them to sign a bad deal. While many newbies are just happy to be published, it is important to consider how they will be paid in the future.
There are a lot of good ideas and concepts that would make a marketable book. However, just having a unique product alone will not sell books or other media. A reputable coach will help in establishing a marketing plan that is sure to increase exposure and generate more sales.
While there are many entities that will allow just about anyone to publish a book, it does not mean that the author will make a profit. In some cases, it does not guarantee that a draft is even marketable or is ready to be published in an electronic format. Although some office applications have certain capabilities, it does not mean it will transfer well on every device.
The presentation is one of the first steps, as not all word-processing programs have this capability. It helps to always have a second set of eyes proofread the draft for grammar and spelling before declaring it the final copy. One downside to publishing through an office suite is the formatting may be off.
Sometimes books that have been formatted by an amateur are usually difficult to read on a mobile device. The words may look close together and it usually difficult to read on a tablet. Many publishing houses will offer to format books so they can be read on any device or tablet.
Though a person should not judge a book by its cover, reality says otherwise. Often people who shop online for books will look at a cover when they are unfamiliar with a series or the author. A graphic designer will use the best artwork and color scheme that will complement the work so that it will be attractive to someone who is just browsing online.
Because it is easy to publish a book now, it seems like everyone is coming out with something. However, this should not be intimidating but a plan should be in place to stand out from the crowd. Getting a solid promotional campaign may include creating a blog or online article that can draw heavy traffic, sending a press release to relevant media outlets, or word of mouth. For newbie authors, the latter method should be secondary unless they already have a strong following, either online or offline.
Aspiring authors should know what is in their contract and be familiar with the different rights that are presented in a contract. While the coach should not take the place of an attorney, they should be able to steer their clients in the right direction by not allowing them to sign a bad deal. While many newbies are just happy to be published, it is important to consider how they will be paid in the future.
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