Thursday 25 August 2016

Handling A Motivational Keynote Speaker

By Christine Price


The pinnacle of every conference is the address by the invited guest. This speech makes a conference memorable by either setting the tone or crystallizing the theme. A motivational keynote speaker provides the signature address that defines the success or failure of a conference. How best do you handle the guest so that the address becomes successful?

The setting and theme of every meeting are unique. Expectations from participants depend on the purpose of the conference and its composition. It is these expectations that should guide you on the guest to invite. The most preferred candidate is one who is held in high esteem by participants and can command authority. In essence, such a person should be a role model for his speech to make an impact.

A guest who withdraws or feels like an appendix of a conference will not deliver to your expectations. You need to brief the speaker in advance to enable him prepare the right content for the theme and participants. Guests should understand the journeys of participants and have personal encounters with them. It is from understanding their challenges that you can lift them through motivation.

Speakers have addressed other conferences and gatherings in the past. Each speaker also has a unique style and specialization. Most have written books and produced videos, among other materials. The guest must be made aware of the need to tailor the materials being used to suit the audience. You will avoid a scenario where guests use your conference to advance personal courses.

To motivate people you must engage with them as close as possible. Find a speaker who is ready to come down to this level of engagement. It is through engagement that one identifies the needs of his audience. Organizations and employees are always on a journey. The speech should perfectly suit the situation that participants face in their daily life. Such understanding makes the engagement relevant.

There are instances where guests take over meetings and overshadow the main theme or intentions of the organization. It should be understood that regardless of the stature of a guest, concern and attention remains focused on participants. Guests should devote adequate time to listen to discussions in order to understand the needs of their audience. You need guests who are genuinely interested in the conference other than popping in and out.

Before engaging any speaker, you must agree on the fees, deposit payment and any other revenue arising from the meeting. The price tag for some speakers is very high. Others charge a reasonable amount on condition that they will sell their merchandise at the conference. These are some of the details to be discussed before entering into any contract.

The mood of a conference will largely be determined by the enthusiasm and preparation of the invited guest. Regardless of the stature and style of presentation, control must remain with the organizers. The style and uniqueness of your chosen guest should enhance your agenda other than overshadow it. Presentation, attention and deliberations should center on participants.




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