Wednesday, 25 May 2016

A Comprehensive Guide To Picking A Motivational Keynote Speaker

By Frances Smith


Conferences excite participants because of several unique aspects. They include invited guests, food, social interaction and the venue. Socialization is a personal initiative while food and venue are easy to master. It is your choice of motivational keynote speaker that will make a difference. How do you choose the right person for your conference?

It helps to watch a person deliver his speech before hiring him. Your search must thus begin early. Track the person physically, through the media or videos. Where possible, attend an event where he speaks. Check how well he interacts with his audience. Consider his mastery of content. Watch his tempo and effectiveness in delivering intended message. This will help you make an informed decision.

It is necessary for you to participate in preparation of his speech. This ensures that any speech delivered is aligned to the theme of your conference. This is the only way to keep participants looped to the presentation. Such a speaker must research on your current successes and challenges in an effort to be assimilated to the audience. The words used, examples given and engagement makes him part of the lives of your audience.

Personal engagements with the audience and commitment will endear the message to participants. As such, a good speaker does not pop in and out as if he is just fulfilling an obligation. This is an indication of pure commercial interests and disinterest in the gathering. Your guest should commit to appear early, build momentum towards the speech and remain behind to continue the conversation. Personal engagement with participants leaves a lasting impression in their minds.

Consider a referral from other organizations that have held similar functions. Peers recommend speakers who delivered to their expectations. Further more, some speakers can perform well for one audience and not the other. With a referral, your target guest is already tested. This enables you to know details that are impossible to get from the media or their publicity pamphlets.

Co-promotion is a valuable attribute of any speaker. This is the perfect incentive you will get from known speakers when you lack previous record of successful events or when your idea is new to the market. It also taps into the networks and emailing list of renowned speakers to boost the number of participants. It can be an incentive for the guest or be negotiated in the contract.

Caution should be exercised when the guest carries along personal promotion wares. You risk having your event or wares overshadowed by his. It is encouraged because participants have something tangible to carry home. However, the event must remain within your control and not appear as if it is centered on the guest.

Highly priced speakers are sometimes risky to use. They deliver a message that is predictable or in a style that is known. It pays to have a person who understands your mission and vision. He should also be ready to consult during preparation to understand your expectations and those of your audience.




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