Thursday 3 September 2015

Secret Manipulator Hidden In Television Show

By Daphne Bowen


It is no secret that the media is one of the biggest influences of people these days. Behind every show that one can see on TV, there is actually a secret manipulator hidden in television show that comes in the form of characters and their interaction with the other characters. This is actually true for all kinds of things that would appear on TV like reality shows or series.

Now Herbert Kugman has stated that more often than not, a person who watches TV will be using his right brain and not much of his left brain. Now just a recap of the brain hemispheres, the left hemisphere houses the logical reasoning functions while the right brain houses the emotional response functions. So when a person would be using his right brain, then obviously he will be creating a number of emotional reactions.

The reason for this type of occurrence is simply because people view watching TV as a relaxing activity which means that they do not want to analyze too much when they watch. So when this happens, then the right brain will be the one to create the responses when one would start watching TV. Since the right brain is used, then watching certain shows can be addictive simply because the messages from these shows would appeal to the emotional level of the viewer.

Now to look deeper in this topic, it is best to examine the marketing concept known as target market or target segmentation. This simply means that certain shows are targeted to certain people because these shows will only appeal to certain groups of people and not others. It is because of this that there are so many genres of shows like drama, action, or fantasy.

Now the whole purpose of a show is to make sure that there are a lot of viewers who are actually following it. Now with this in mind, one may ask himself how come there are shows that are so addictive. Now this would actually be because of the script that was written for the show because no one will watch something that has a bad plot or story line.

Of course the one who would come up with the story plot would be the scriptwriters which means they are the core manipulators. They are the ones who are also the ones responsible for writing the dialogues between the characters which is another factor that would appeal to the viewers. Now they can add any type of subliminal message on the script that the director will bring to life for the viewers to ingest.

Now the same principle would also apply to reality shows too. Reality shows become interesting when the story flow is also interesting and when it relates to the viewers. Pretty much it also shows how normal people can be on TV.

If one would really take a look at shows these days, they target what the viewers aspire in their lives. The goal of the directors is to make sure that people can relate and immerse themselves in the TV program. This is how they manipulate the viewers.




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