Monday 3 March 2014

How To Increase The Audience For Your Articles

By Dina Hubbard


Article marketing is a unique way to gain new customers for a business. Many people think article marketing is hard for businesses to use, but it is pretty simple if you have the right information to help you. The tips in the following article will give you all the information needed about using article marketing.

Use freebies. Freebies will attract new and existing customers and allow them to feel that they are getting more for the money that they have spent and will likely come back for more. If the giveaway also has the name of your company somewhere on it, you will get free advertising, too! Remember this, and make your decisions accordingly.

Be sure the content you provide is both timely and timeless. You don't want to post specific detailed content in a venue in which you cannot edit, change or add information. If you are posting to a forum or blog that will not allow you editorial access only post general information with a link to your website. For articles that do allow you to edit and update, do so frequently to stay timely.

Be very personable when you write for your readers. It isn't always necessary that you use words like "I" or "me". But, you do want to come across to your readers as a real person. You need to take extra care to ensure that your readers understand that you aren't just some company looking to profit. You are, but they need to see you in a softer light.

Understand why a reader would be looking at your article, before you start writing. The tone that you write in, should match the tone of your target audience. Make sure that the information you provide, is what the reader would want to find out about. Looking at your article from the point of view of the reader, will improve the content that you produce.

Write from your stream of consciousness. Writing down your thoughts on the topic as they come to mind is the best way to make a smooth and flowing article. At this stage, do not take the time to proofread or edit, as you will only distract yourself from what it is you are trying to say.

One tip to consider when considering article marketing is that writing is not as bad as you may think it is. It is important to write just as you would speak and then clean up any of the grammatical errors afterward. After practice, you should be able to write short articles in only a matter of minutes.

Do you lack inspiration for your articles? Try searching the news to find interesting stories pertaining to your particular marketing niche. Try creating email alerts for news sites that will keep you up to date. This helps keep your writing as current as possible and interesting to your audience.

You can use these tips as well to build a better article marketing plan. Thousands of people are using articles to boost traffic to their websites - there is a big demand for quality content. You can earn a nice income from article related business if you apply yourself to it.




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