Sunday 14 July 2013

Can Sustainable Digital Printing Really Be Achieved

By Roxanne Cruz


It's a noteworthy goal, the goal people have of achieving sustainable digital printing. In broad terms it means that many want to welcome initiatives that help reduce the energy we uses and conserve the resources that use that energy. By looking at the the way resources are used and replenished, individuals and firms can take a balanced view and change the way they utilize resources accordingly.

Some may not have been aware that every time they take a picture with a camera, and every time they print off a photo or take their photos to be printed, they are producing a carbon footprint. The newspapers, magazines and even the things we read online have this footprint. This comes not only from producing the physical content, such as the paper, but also the resources used by journalists to bring that content to the media in the first place.

The amounts of ink, paper and the electricity used daily are vast and to make the print industry more sustainable we need to measure, identify and reduce the amount of greenhouse gases we used, as well as cut down on the amount of waste. Digital media is one of the biggest contributors to energy use in the United States. Aside from the actual energy used to produce documents, there's also the energy used to make the printers and paper, which includes not just electricity but also water.

Buying recycled paper is a good start for many who feel they aren't in a position to make a huge contribution to environmental causes. It's widely available these days and this action can be supplemented by reusing ink cartridges or buying refurbished ink from retailers. Once cartridges are dry they can be returned to retailers to be reused.

Helping the environment is more than just using recycled paper. Companies can use good environmental practices by having a holistic approach to the whole idea of sustainability. They should be continually trying to improve their processes, make them more efficient. In essence this means three things: making their products more friendly to the environment, making sure the manufacturing process is environment friendly and making sure other processes, like their building and transport, are the same.

Business, just like individuals, have energy bills. And just like individuals they can cut down on them in the long run by generating their own power using solar panels.

If people and businesses monitor their usage then they are more likely to be aware of that usage, therefore they should be more likely to reduce that usage if it is above the average. Using less energy is a start and is something that can be done now.

Sustainable digital printing is about both individuals and business coming together for a common goal and taking multiple steps to cut down on the energy they use and make sure they use and reuse resources in a way that's friendly to the planet.




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